Emile Fanous is a Jordanian company with a huge market. Its four product segments are, from largest to smallest fashion jewellery, engagement jewellery and wedding bands, statement jewellery, and non-jewellery accessories, a small category which includes timepieces, leather goods, crystal, and fragrances.

The aim of this project was to develop a new corporate identity that promotes a range of products to maintain customer loyalty and brand presence.