Merter Fashion

Merter Fashion is a stylish clothing boutique in Jordan with products being imported from turkey. They contacted me to develope their new visual identity. The logo design was the core aspect of the project—the clients required a design, which incorporated the concept of turkish city ‘merter’, without being over complicated or crowded. I tried to creat a simplistic yet fun and elegant design, which could be printed on a range of different materials—ensuring that the logo would stand out and remain consistent in different applications.