Starting a clothing line can be complex – that’s where I come in. My streamlined process gets design ideas ready for production the right way. A good example of this process is the branding of T-Mart Fashion in Jordan.
Corporate Identity Design
Modern, yet sophisticated
T-Mart Fashion wanted to be visually positioned as the biggest brand of the segment. The challenge was to build a visual identity with a strong personality and elegance without being as trendy as fast-fashion clothing brands. I successfully created the strategy, branding and implementation across hangtags, signage, web, and digital touchpoints.