Visual Identity Design – Aoun Express
Case Study: Oun Express – Saudi Arabia
Oun Express is a Saudi Arabian company specializing in transportation, Logistics, and Parcel Delivery. Founded in 2020/2021, IT Provides Transportation and Shipping Solutions Both Within Saudi Arabia and Internationally. A key challenge for any express Logistics Company is that the word “Express” has become visually overused. Most Compettors Use the Same Symbols:
Arrow → Speed → Road → Plane → Truck → Movement
Therefore, building a distinctive brand identity requires more than just a quick logo; It will be transferred to a comprehensive Visual System.
CARRIES A positive Arabic connotation related to assistance and support. This Allows for Intelligence Positioning:
Oun is not merely a carrier of shipments, but a facilitator for the customer through the entire translation process. This imbues the name with a symbolic value that transfers its status as a company name.
